How To Conduct Customer Satisfaction Surveys

Published on 06/18/2021 By TALG

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How To Conduct Customer Satisfaction Surveys

Published on 06/18/2021 By TALG

Customer service satisfaction surveys give you insights that help you improve and grow your business. Here’s how to conduct customer satisfaction surveys.

Ask the Right Questions

You need to ask the right questions to get answers that will help you improve your business. Questions you can include in your customer satisfaction surveys can include:

  • How satisfied were you with your experience with our company today?
  • How likely are you to recommend us to a friend, relative, or colleague?
  • How easy is it to navigate our website?
  • Did you find everything you need?
  • How helpful were our staff?
  • How satisfied were you with our prices?
  • Do you have additional feedback for us?
  • How can we improve?

When you ask these questions, make sure you’re giving customers options that help you understand how they feel, such as:

  • Completely satisfied
  • Satisfied
  • Somewhat satisfied
  • Somewhat dissatisfied
  • Dissatisfied
  • Completely dissatisfied

When you’re asking questions, consider previous customer concerns.

Compare the Results to the Previous Year

Check your data for the previous year to better understand your data for the current year. Comparing your results helps you identify trends and determine which strategies are working and not working for your business.

Create a Strategy with Your Results

Use the results you receive from the data you compare from the previous year to create a strategy. It’s good to have a backup plan, so create at least two strategies using the data you collect, so your business doesn’t get off track.

Implement Your Strategy

Implement your strategy, so you can continue to address your customer’s needs. Over time, you can collect new data and determine if your new strategy is providing the results you desire. If you’re not receiving favorable results, use your backup strategy and see if it gives you better results.

What Are the Benefits of Customer Satisfaction Surveys?

Customer satisfaction surveys help you:

  • Gain valuable feedback
  • Determine areas of improvement
  • Understand your customers
  • Identify trends
  • Help retain existing customers

You need to conduct customer satisfaction surveys regularly to keep up with your customer’s needs and wants.

What Does TALG Offer?

At TALG, we’re your dedicated logistics team. We give you everything you need for your supply chain in one place. We’re here to help you keep your customers happy. As a client, you have access to discounted shipping rates, same-day order fulfillment, free trade zone, 100% accurate fulfillment, personalized services, dedicated client support, and more! Seamless supply chain management is our specialty.

As a valued client, you can experience the power of omnichannel integrations and use them to improve your business operations. Contact us today to learn more about our services and get ahead of the competition. We look forward to speaking with you!